Sign up to save your podcasts
Or
Share #33 Magnus Pettersson - building an international pet food brand from scratch
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#33 Magnus Pettersson - building an international pet food brand from scratch
MUSH began as a startup with little money and no brand, selling commodities to a tiny segment of the pet food industry. Over almost 20 years they’ve built an international brand while helping grow the entire raw feeding segment. We discuss their journey with Magnus Pettersson, the Business Director at Snellman Pet Food.
Learn more:
https://generogrowth.com
https://www.mushbarf.com
https://www.linkedin.com/in/magnus-pettersson1979
(0:00) Introduction
(0:50) How MUSH got started in 2005
(4:40) Marketing the product, building the brand, and expanding the category
(11:00) Marketing through content, communities, and education
(17:11) Launching a new category-defining product
(25:53) Unsuccessful global expansion and lessons learned
(34:15) Ambassador program, TikTok and other marketing strategies
(42:12) Why Magnus loves working with MUSH
View all episodes
By Genero
1
11 ratings
MUSH began as a startup with little money and no brand, selling commodities to a tiny segment of the pet food industry. Over almost 20 years they’ve built an international brand while helping grow the entire raw feeding segment. We discuss their journey with Magnus Pettersson, the Business Director at Snellman Pet Food.
Learn more:
https://generogrowth.com
https://www.mushbarf.com
https://www.linkedin.com/in/magnus-pettersson1979
(0:00) Introduction
(0:50) How MUSH got started in 2005
(4:40) Marketing the product, building the brand, and expanding the category
(11:00) Marketing through content, communities, and education
(17:11) Launching a new category-defining product
(25:53) Unsuccessful global expansion and lessons learned
(34:15) Ambassador program, TikTok and other marketing strategies
(42:12) Why Magnus loves working with MUSH
More shows like The Growth Pod
View all
Uutisraportti podcast
10 Listeners
Futucast
4 Listeners
inderesPodi
0 Listeners
HS Visio -podcast
3 Listeners
Sijoituskästi
1 Listeners
Politiikan puskaradio
2 Listeners
Startup-ministeriö
3 Listeners
Suomen nostatus
0 Listeners
The Headlines
492 Listeners
Amerikkapodi
5 Listeners