This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Today "Let's Talk Loyalty" is sharing the latest announcement and innovation from the Star Alliance – a co-branded credit card.

This is the first co-branded credit card ever issued by an airline alliance rather than simply an individual airline.

This new Star Alliance credit card offers people in Australia the opportunity to fast-track their status to Gold based on their everyday spend, even if they are not flying.

It’s a radical new strategy and one that is proving to be an incredible success, so please do enjoy learning all about it from Renato Ramos, the Director of Loyalty for the Star Alliance.

Show Notes:

1) Star Alliance

2) Renato Ramos, Director of Loyalty, Star Alliance

3) Star Alliance and HSBC Australia reimagine airline rewards for consumers with a world-first credit card