Dr. Jules Benson joins Dr. Andy Roark for a deep dive into the economics of veterinary care, where it’s headed, and what it means for your practice. Using data trends from the last few years, Dr. Benson breaks down the troubling pattern of rising veterinary service costs and declining client visits, projecting what that could look like by 2030. But this isn’t a doom-and-gloom forecast. Together, they explore practical, optimistic strategies for keeping care accessible, building client trust, and thinking entrepreneurially about pricing, transparency, and innovation in independent practice. If you’re a veterinary professional looking to understand where the industry is going and how to stay ahead of it. Gang, let’s get into this episode!

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Guest Bio:

Dr. Jules Benson is the Principal at Tapetum Lucidum Consulting and the 2025 Chair at the Veterinary Innovation Council (VIC). With over two decades as a practitioner, industry executive, strategist, and data and technology leader, his focus lies in identifying and applying innovation that can improve the lives of pets, pet families, and veterinary healthcare teams.