This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving customer loyalty.

Maria Gedeon is a retail, destinations, and entertainment executive, with 20 years of experience building global brands here in the Middle East and North Africa.

Maria is also a Board Member of the Marketing Society, and she has worked on a number of high-profile loyalty programs here in the UAE.

Listen to hear Maria's passion for brands and sustainability, as well as her belief in the importance of “Customer Performance Indicators” - a fascinating change of focus and an idea that is relevant for loyalty marketers worldwide.

Show Notes:

1) Maria Gedeon

2) Gedeon Mohr & Partners

3) Article: The Most Important Metrics You’re Not Tracking (Yet)