In this episode of the Cone of Shame Veterinary Podcast, Dr. Andy Roark is joined by Dr. Emily Tincher, Chief Veterinary Officer at Nationwide Pet Insurance, to explore the concept of the "pet family perspective" in veterinary care. They discuss the importance of understanding the unique dynamics and needs of both pets and their families to provide more personalized and effective care. Dr. Tincher shares insights from her work on contextualized care, emphasizing the need to consider factors such as the pet's behavior, family resources, and overall lifestyle. Through engaging stories and practical tips, this episode highlights how veterinarians can better support pet families and improve the accessibility and quality of care. Tune in to learn how to ask the right questions, build stronger relationships with pet families, and navigate the challenges of modern veterinary practice.

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Guest Bio: Dr. Emily Tincher is a collaborative leader who uses data-informed approaches to create sustainable systems that meet the needs of pet families, veterinary healthcare teams, and businesses. Continuing her family’s legacy in animal care, she graduated from Auburn University’s College of Veterinary Medicine as a second-generation veterinarian. 

As Chief Veterinary Officer, Dr. Tincher manages strategy and operations for pet health programs, develops partnerships within the animal health industry, and directs engagement with veterinary students and teams. She has practiced in small animal emergency and general practice. 

Dr. Tincher is President of the Board of Directors for the Veterinary Leadership Institute and is a member of the Board of Directors of the Veterinary Innovation Council. She co-authored a chapter in Veterinary Clinics of North America: Small Animal Practice, "Cost of Care, Access to Care, and Payment Options in Veterinary Practice,” and has become a sought-after speaker, most recently on cost of care and spectrum of care topics, presenting at major veterinary conferences across North America.