How do YOU set the stage for the value of coaching? In other words, what’s your value proposition?

Since coaching is a relatively new and often misunderstood profession, many conversations are called coaching when they are something else entirely. In trying to create clarity about what we do with our clients, many coaches define their profession by saying what it is NOT, and I don’t believe that perspective brings value to our coaching. Let’s take a deeper look at how we set the stage for the value of coaching. Join me for this solo episode as I share four specific strategies for building and sharing your value proposition.  

Show Highlights:

• Why coaching is one of many types of conversations we can have with others—but it’s the one that brings transformational change
• What the coaching partnership is–and what it does for your clients
• What the data shows about the results of coaching in moving clients forward
• Four strategies for building and sharing your value proposition as a coach:
• Be a student of the results that coaching brings.
• Let go of “coach-speak.”
• Tie in your process to let them know what to expect.
• Seed your value proposition into everything (every social media post, blog post, speaking engagements). 
• How the partnership aspect of coaching brings a unique value to the relationship
• Why clients will be more ready to engage when they know they know what the coaching process looks like and the results they can expect
• How I use the acronym RESULTS to lay out my coaching process in my value proposition: Review, Evaluate, Strengths, Understand, Leverage, Target, and Sustainability
• Why it is important to weave the evidence of your coaching into everything you do

Resources:

Only a few spots remain for 2023 sessions! Find out more about mentor coaching with Meg: www.STaRcoachshow.com/mentor/  

Explore past episodes and other resources at www.STaRcoachshow.com.  

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Mentioned in this episode:

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.

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If you’re a coach who wants to grow—not just check a box—this is for you.