May 03, 2023

336: What’s Your Value Proposition? with Meg Rentschler, MSW, PCC

39 minutes

How do YOU set the stage for the value of coaching? In other words, what’s your value proposition?

Since coaching is a relatively new and often misunderstood profession, many conversations are called coaching when they are something else entirely. In trying to create clarity about what we do with our clients, many coaches define their profession by saying what it is NOT, and I don’t believe that perspective brings value to our coaching. Let’s take a deeper look at how we set the stage for the value of coaching. Join me for this solo episode as I share four specific strategies for building and sharing your value proposition.

Show Highlights:

Why coaching is one of many types of conversations we can have with others—but it’s the one that brings transformational change
What the coaching partnership is–and what it does for your clients
What the data shows about the results of coaching in moving clients forward
Four strategies for building and sharing your value proposition as a coach:
Be a student of the results that coaching brings.
Let go of “coach-speak.”
Tie in your process to let them know what to expect.
Seed your value proposition into everything (every social media post, blog post, speaking engagements).
How the partnership aspect of coaching brings a unique value to the relationship
Why clients will be more ready to engage when they know they know what the coaching process looks like and the results they can expect
How I use the acronym RESULTS to lay out my coaching process in my value proposition: Review, Evaluate, Strengths, Understand, Leverage, Target, and Sustainability
Why it is important to weave the evidence of your coaching into everything you do

Resources:

Only a few spots remain for 2023 sessions! Find out more about mentor coaching with Meg: www.STaRcoachshow.com/mentor/

Explore past episodes and other resources at www.STaRcoachshow.com.

Explore the STaR Coach Community!

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

That’s not a you problem. It’s a messaging problem—and it’s costing you clients.

Join me for my free, live five-day experience: Enroll More Clients: Clarity Sprint. From March 16–20 at 9 a.m. Central, I’ll help you get crystal clear on your ideal client, refine your message so it actually resonates, and create a confidence statement that makes booking a call the obvious next step.

No fluff, just clarity, you can use immediately.

Grab your free spot at:

https://starcoachshow.com/5day

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.

Inside the program, we work on your actual coaching.

You’ll hear yourself differently.

Learn from other coaches.

Develop more presence.

And ask questions that create real transformation.

If you’re ready to deepen your skills and your impact, I’d love to support you.

Learn more at starcoachshow.com/mentor

I’d love to work with you.

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By Meg Rentschler

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