Retail Gets Real

337. Inside the digital transformation of Abercrombie & Fitch


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American lifestyle retailer Abercrombie & Fitch is in the midst of an enterprise-wide digital transformation. On today’s show, recorded live from Retail’s Big Show in New York City, A&F Executive Vice President, Chief Digital and Technology Officer Samir Desai joins us to talk about A&F’s new digital strategy and the future of retail technology.

Learn more at retailgetsreal.com.

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Retail Gets RealBy National Retail Federation

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