Welcome to The SaaS CFO Podcast! In this episode, we have the pleasure of speaking with Alisa Patotskaya, founder and CEO of Immersive Fox. Alisa shares her journey as a tech entrepreneur, discussing her background in AI and computer science, as well as her experience with startups.  
 
She highlights the innovative products and services offered by Immersive Fox, which utilizes generative AI technology to personalize video content for customer communication and sales.  
 
Alisa also offers valuable insights into the process of fundraising, the importance of customer metrics, and the future developments at Immersive Fox. Tune in to gain valuable knowledge from Alisa's experiences as a solo founder in the tech industry. 
 
Show Notes: 
 
00:00 Ideal customer uses CRM heavily, wants to improve sales and email campaigns, targets IT sector and SMBs. 

04:21 Customers create personalized content for faster video production, replicating voices in various languages. 

08:13 Raising precede was easier than raising seed due to changing economic conditions and increased expectations for product demonstration. 

11:02 Prepare financially, demonstrate progress metrics, be patient and open to investor feedback. 

14:48 Voice integration, product improvements, video editing, redesigned platform, improved feeder duration, released Fox AI 2.0. 

16:16 The speaker wanted a co-founder but couldn't find one. They see benefits and drawbacks to being a solo founder. 

Links:  

SaaS Fundraising Stories: https://www.thesaasnews.com/news/immersive-fox-secures-3-3-million-in-seed-round 

Alisa Patotskaya’s LinkedIn: https://www.linkedin.com/in/alisa-patotskaya-01736777/ 

Immersive Fox’s LinkedIn: https://www.linkedin.com/company/immersive-fox/ 

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