Mark, Michael, Erin and Kegan attempt to take the topic of diet seriously but realize that the knowledge, the misconceptions, the promises, and the snake oil that are prevalent keep them from actually doing so. They examine the difference between “off the couch” and “off the desk”, hypothesize different diet/exercise/sleep/stress hierarchies, how the body is able to adapt to consistent caloric deficit, the importance of dietary individualization, and the future of “scratch and sniff” interactive TV.