This week on the HaltingWinter Podcast, Seth Winterhalter walks through the Business Made Simple framework on Sales and finishes the final part of the framework working through the fourth and fifth pieces of the five-part system. As you move toward the close of the sale, have you clearly painted the stakes; what happens if the customer doesn't take action and stays stuck with their problem or if they respond and begin to experience life without their current problem? Finally, call them to take a specific action and make it easy and rewarding.

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