It's a jarring phrase. There's an even more jarring version of it in this episode. You've been warned.

Economists are well-known for gnomic sentences that can sound cruel. For some, that's one of the job's many perks. But that doesn't mean that there isn't some truth in representing decisions as trade-offs.

Today is a bonus monologue episode where I am going to unpack this phrase (and its nastier cousin) and explain what it has to teach the carbon removal industry as it grapples with the tension between scale and quality.

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