Tom and Joe welcome Tori Hanna, Chief Brand Officer of the Post to discuss her sports journey and the emergence of the Post. Tori shares how her experiences at Under Armour shaped the concept of the Post and how the outside world has reacted to the company. She also discusses the diverse network of employees at the Post, the importance of marketing and the challenges involved with the launch of the Post. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart),  Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28), Jessica Potter’25 and Felipe Velez’25​​ managing social media efforts.





 

Links:

www.thepost.co

https://www.linkedin.com/in/tori-hanna/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com