Cone of Shame 347 - When Care Can't Wait: Being Prepared for Critical Cases

Julia Sosa, Chief Experience Officer at Pumpkin Pet Insurance, joins Dr. Andy Roark for a must-hear conversation on what happens when care can't wait. Ever had that moment in clinic when a pet’s situation is critical and the client is staring at an estimate, panicked and unsure what to do? This episode dives headfirst into the chaos of urgent cases and how we, as veterinary professionals, can better support clients in the middle of that emotional storm. Julia shares how Pumpkin’s new urgent-pay service, Pumpkin Now, is transforming how pet insurance works in those high-stakes moments, giving owners financial clarity within minutes and helping vet teams stay focused on care, not claims.

Dr. Andy and Julia unpack why pet insurance is often misunderstood, what it really means to be “hospital-centric,” and how to streamline workflows without overburdening teams. Whether you’re skeptical of insurance or already a fan, this episode brings new insight into making emergency care more accessible. Gang, let’s get into this episode.

PumpkinNow Expedited Payment Terms: Qualified customers with eligible claims for treatments $1k or more could be paid in 15 minutes after submitting a request if their bank accepts real-time payments. For full terms & conditions, visit www.pumpkin.care/pn-terms. For pet insurance terms and conditions, visit: https://www.pumpkin.care/sample-plan/. Products are underwritten by either Independence American Insurance Company (NAIC #26581), or United States Fire Insurance Company (NAIC #21113), and produced by Pumpkin Insurance Services Inc. (“Pumpkin”) (NPN #19084749; CA License #6001617).

Pumpkin Care for Veterinarians: https://www.pumpkin.care/for-veterinarians/

Charming the Angry Client Course: https://drandyroark.com/charming-the-angry-client/

Dr. Andy Roark Swag: https://drandyroark.com/store/

All Links: linktr.ee/DrAndyRoark

Julia Sosa is a Design Leader whose lifelong love of animals led to her passion and focus in the pet care and veterinary industries. As a founding member and Chief Experience Officer of Pumpkin, one of the fastest-growing pet insurance companies in the United States, Julia leads UX research, strategy, and product design for their member and veterinary experiences. In January 2024, she started coursework to become a Veterinary Technician and explore her dream of becoming a late-in-life veterinarian.

Julia is an active member of the rescue and shelter community and a devoted foster and adoption counselor for the ACC. She is the proud pet mom to two small dogs, two large cats, three chickens, and over 112+ foster kittens (and counting).