In this episode we are fortunate to interview someone who is as passionate in sartorial elegance as we are in horology. In recent years, arguably no other individual has championed bespoke menswear and shoes quite like Hugo Jacomet aka The Parisian Gentleman. Hugo explains what sartorial means to him, the importance of dressing well and how watches are essential watches to a gentleman’s overall attire. We discuss at length, how conglomerates have changed the essence of many brands and how knowledge acquisition is the most effective tool a discerning buyer can arm himself with, in the minefield of modern day consumerism.