The Carbon Removal XPRIZE has been a major focal point of the CDR industry for years. And Mati Carbon just won the $50M Grand Prize. How did they do it, and how did their surprising and counterintuitive approach to enhanced rock weathering win over so many other contestants?

Shantanu Agarwal is the Founder and CEO of Mati Carbon, and he's on the show today to discuss how the various novel ways they went to market against the advice of others all added up to being an XPRIZE winner.

Sometimes being mission-driven means breaking all of the other rules!

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Resources

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Mati's website

Email Mati: [email protected]

Carbon Removal XPRIZE