Today's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE.

As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights.

Ganga Ganapathi, Epsilon's Vice President of International Marketing, shares the strategic thinking that led to Epsilon's decision to invest in this industry index, and some of the surprising findings that emerged in the UAE.

In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors in their industry in terms of earning their customer’s loyalty, as well as how they compare to other industries.

Listen to enjoy my conversation with Ganga Ganapathi from Epsilon.

This episode is sponsored by Epsilon.

Hosted by Paula Thomas.

Show Notes:

1) Ganga Ganapathi

2) Epsilon

3) Epsilon Loyalty Index