Pet ownership in the U.S. has increased dramatically over the past three decades according to Forbes – showing 66% of households own a pet. That’s almost 87 million houses, up 58% from 1988. Staggering growth drives dramatic need for innovation in pet health...and pet food. Dr. Mahsa Vazin, CEO and founder of PawCo Foods, joins us fresh off a venture capital raise to talk innovation and what’s ahead, including: The overall macro challenges in the pet health market, including obesity in dogs and cats How the pet food market is responding to a consumer desire and demand for more nutrient-dense food for their companion animals How plant-based brands are capturing market share in the pet health space PawCo’s leveraging of AI in tandem with nutritionists to optimize recipe formulations The company’s recent venture capital raise and what it will enable them to expand and do in the future Investor feedback, questions and response to the PawCo model during the recent fundraise Mahsa approach to driving sales for PawCo  What’s on the horizon for the company as it continues its growth trajectory