James Carbary is the founder, executive producer, and co-host of Sweet Fish Media, a company that produces podcasts for B2B brands. Today, he shares his expertise on creating, distributing, and getting the most mileage out of your podcast.

Key points include:

• 01:28: Tips on how to create a great B2B podcast
• 07:07: The naming philosophy of a podcast
• 10:33: Common mistakes people make when setting up a B2B podcast
• 14:37: How to make it a memorable experience for the guest
• 16:59: Sourcing freelancers to create micro videos
• 18:13: Turning the podcast into a blog post
• 23:54: Implementing keywords
• 30:24: The services Sweet Fish Media provides
• 35:48: A strategy to get more listeners

Check out James’ company Sweetfishmedia.com or connect to him through LinkedIn.