On episode 36 of Getting To Grow, I sat down with Andy Shovel Co- Founder of THIS 🎙👂 😀

Andy and Pete last job entailed selling tonnes (literally tonnes) of meat. Then they felt bad! Also, they felt like meat-alternatives weren’t realllllly for people who love the taste of meat. They felt, that they were for people who like sandals with socks (and the taste of sandals).

So they’ve basically made food for themselves, but they now would love you to try it too because THIS™ is a game-changer – 100% plant-based, high in protein, waay lower in saturated fat than meat, yet FULL of flavour.

THIS™ was founded in June 2019 by Andy Shovel and Pete Sharman as a plant-based food brand for meat-lovers. Following two years of extensive research and development with a team of world-leading food scientists and flavourists, they created hyper-realistic meat alternatives. The THIS™ Isn’t Chicken and THIS™ Isn’t Bacon product ranges are specifically designed to replicate the taste, texture and flavour of popular meat products but without any of the downsides (they’re high in protein, low in saturated fat and are GMO-free, carcinogen free, and nitrate free).

THIS™ was listed by Kantar in the top 10 most valuable FMCG product launches of 2020. In under two years since launching, THIS™ has been stocked in over 8,900 retail distribution points (an annual growth rate of 633%) in all four of the UK’s major grocers. The products also feature in over 300 restaurants throughout the country (including Prezzo, Pho, and Honest Burgers).

WATCH THIS SPACE FOR THIS BRAND!

To find out more, visit this.co and follow them on Instagram @this.co

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See you guys next time!

Zoe