Gone are the days of simple websites, media releases and CEO emails. These days, we have so many more channels to use and choose. But the challenge is knowing which ones to choose and why!

Especially when a new social media app comes onto the market because it can be really tempting to jump onto it right away. And why not? It's the latest shiny thing and apparently everyone is using it… but, before you do, can you answer whether it will serve your business any good?

Knowing which channels to pick, how to use them, and how to use them well is crucial before heading onto any new media platform. It’s especially important for those who are starting a new business or starting from scratch in an existing business.

That's why we've gathered some tips on how to pick the right channels for your business here.

So, let’s get into it!

Links mentioned in this episode:

• Blog: Three tips for choosing the right channels for your business 

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