If you run a start-up, you know that it’s really hard to get people to try your product. And yet we are all familiar with start-ups that introduced new products and got millions of people to use them. After all, potential customers don’t know whether you will be around three months from now. Joining Teboho Mafodi around the discussion of Product Business is Bonsai Shongwe, who’s a serial entrepreneur, Gugu Makhari, who sources products for other entrepreneurs and actress, singer, music promoter and founder of Bardill Entertainment, Mandisa Bardill. They tell us more about how to create a product, or be one and even sell one. www.cliffcentral.com