Now more than ever, responsibility for our planet and society or social clubs is an important theme in business. A social club may refer to a group of people or the place where they meet, generally formed around a common interest, occupation or activity (e.g. business, fishing, science, politics, or charity work). These clubs have activities that enable people from the community to take a deeper look at social impact issues, and gain first-hand experience in their preferred field. Most clubs try to keep costs down and to look for economic benefits in their area where they negotiate discounts for their members. To find out more about this unique business model, Teboho Mafodi and Bulelani Balabala are joined by Floyed Martin from Man of Vision Social Club and Musa from Gentleman's Club. www.cliffcentral.com