Start-ups are not all unicorns and IPOs. The start-up struggle is real. Start-up struggles happen all the time, and it’s these struggles that strengthen and give them the ability to have some qualities in order to survive. Some of these characters are tenacity, resilience, and courage - as entrepreneurs are tested and sharpened. Joining the discussion with Teboho Mafodi and Bulelani Balabala are entrepreneurs who are making money in the lower LSM... Tokologo Phetla is a Founder and CEO of a company called Black Industrialist, plus he's a publisher. The other guest is Vaneshri Naidoo, founder of My MOBI innovative car wash. www.cliffcentral.com