6 things your script should have
1. Clear goal of what we’re looking to do, maybe not necessarily to convince them, rather to clearly decide if they need something or not
2. Identify the stages of the conversation, the general arc you want
3. List good open ended questions for each stage of the convo
4. Include handing for common scenarios in each stage
5. Include stages that repeat back to the client your understanding and get them to say Yes
6. Define the closing step for various scenarios, what are the action items, when should the client expect to hear from the team next

Steal some scripts from Alex Hormozi’s $100M Leads book https://www.acquisition.com/hubfs/$100M Leads Cold Outreach Downloads.pdf?hsLang=en

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