This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Cathay Pacific is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels..

In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the lifestyle and wellness innovations of the Cathay Pacific Airways Program, from the original podcast hosted by Paula Thomas and featuring Paul Smitton, Former - Director of Customer – Lifestyle at Cathay Pacific Airways.

Paula explains Cathay’s new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals.

Hosted by Tom Peace.

Show Notes :-

1) Cathay Pacific

2) Cathay Membership

3) Paul Smitton - Former Director Customer Life Style

4) #189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations