This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the incredible relaunch of the Aeroplan rewards programme, from the original podcast hosted by Paula Thomas and featuring Derek Whitworth, former Managing Director of Marketing & Loyalty Optimization at Air Canada and currently Managing Director, Digital Channels.

In this episode, Derek discusses the new Aeroplan proposition, with impressive new partners, unique upgrade awards and a host of new options for members. Aeroplan won the prestigious “Golden Loyalty Award for Excellence in Management” in 2021 and is beloved by Canadians.

Hosted by Tom Peace.

Show Notes :-

1) Air Canada

2) Air Canada’s Aeroplan

3) Derek Whitworth⁠ - Managing Director, Digital Channels

4) #194: Air Canada’s Award-Winning Aeroplan Program