The Firefighters Podcast

#367 Herding sheep & Finding your Natural Leadership sweet spot with Stu Jackson


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Today I’m joined by Stuart Jackson — founder of ICE and a true force when it comes to human-centred leadership and cultural transformation. Stuart’s spent decades helping people, teams, and organisations unlock their potential, working across everything from the NHS to UK fire and rescue services. In this episode, we dive into what leadership really looks like in today’s world — the messy, emotional, deeply human kind. We talk about the power of gut instinct, emotional intelligence, and even what animals (yep, animals!) can teach us about leading others. Spoiler: it’s a lot.

This conversation is packed with golden nuggets for anyone on their leadership journey. Stuart and I explore the importance of vulnerability, the trap of toxic masculinity, and why clarity, compassion, and great listening matter more than ever. We touch on frameworks for handling tough conversations, the need to create safe, open spaces for teams, and why embracing imperfection might just be your leadership superpower. If you're ready to lead with more courage, authenticity, and heart — this one’s for you.

connect with Stu HERE

Email & Join us on a Leadership Development workshop - [email protected]

Find out more about Natural Leaders HERE

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The Firefighters PodcastBy Pete Wakefield

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