This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Virgin’s programme is described as the “red thread” that connects this diverse group of companies, and delivers on the extraordinary expectations that members expect, to ensure this international loyalty programme becomes as well loved as the Virgin brand is across the globe.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights lessons from the global rollout of the Virgin Red, loyalty programme, from the original podcast hosted by Paula Thomas and featuring Andrea Burchett, International & Strategic Development Director at Virgin Red.

Hosted by Tom Peace.

Show Notes :-

1) Virgin

2) Virgin Red

3) Andrea Burchett

4) #195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally