Cactus Raazi is a former Managing Director at Goldman Sachs who has been a successful entrepreneur in credit trading.

He is also the author of the recently published book Price: Maximizing Customer Loyalty Through Personalized Pricing.

In today's episode, Cactus shares his perspective on personalized pricing - and how he got his distinctive first name.

Key points include:

06:05: Researching his book

08:30: Examples of personalized pricing

13:03: The value of personalized pricing

17:41: Ideal businesses for personalized pricing

20:53: How to communicate personalized pricing to the consumer

24:31: Using algorithms to differentiate the customer base

You can contact Cactus through LinkedIn and order his book, Price: Maximizing Customer Loyalty Through Personalized Pricing, on Amazon.

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com