December 06, 2023

369: Driving Business Engagement with Live Streaming with Tanya Smith

49 minutes

What is the best way to connect with your audience? It all comes down to video! If you are not using live stream videos as part of your marketing strategy, you are losing out on massive opportunities. Join us in today’s show to find out why video is the best way to quickly and effectively engage with your audience.

Tanya Smith is a premier video coach, savvy business strategist, and the host of Stream Like A Boss TV. She is one of the most sought-after speakers on content marketing, known for her soothing voice and magnetic presence, and she understands what entrepreneurs need to do to drive business engagement. Tanya’s weekly live stream show, Stream Like A Boss (8 pm Eastern on Thursdays), is where she offers strategies and tools to help entrepreneurs attract people into their world and engage them. In today’s show, Tanya covers common objections about live stream content and techniques for diversifying video content to attract your audience and turn them into engaged clients. Tanya first joined us for Episode 24, Social Media Marketing, and I’m thrilled to welcome her back to the show to share more of her expertise.

Show Highlights:

Why live streaming is vitally important to humanize your brand and create a genuine connection
How to determine what your live stream content should be (Don’t be afraid to experiment!)
Tanya’s Five E’s about the purpose of live stream video: educate, encourage, elevate, entertain, and evoke emotion
How to diversity your content on different platforms according to your target audience
The most common objections about using live video–and how to overcome them
Tanya’s advice about using Facebook, Instagram, and LinkedIn for live video—and why using a third-party video service provider is easier than you might think
Tanya’s tips and takeaways about getting started with live streaming with consistency, commitment, and why your interactions are the key to engaging with your audience

Resources:

Connect with Tanya Smith: Website, Facebook, Instagram, LinkedIn, YouTube, and Stream Like A Boss TV

*Catch Tanya’s first appearance on Episode 24 (Social Media Marketing) of the STaR Coach Show!

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By Meg Rentschler

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