Welcome back to the Instant Impact podcast with your host, Elyse Archer. In today’s episode, Elyse is sitting down with Gideon Shalwick. Gideon an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there.    Elyse and Gideon discuss what we can do with our videos to increase engagement, what steps we can take to catch people’s attention, and how we can keep our audience connected with our message. Gideon also breaks down some other tactical tips on how to get people coming back to your content.    The conversation takes an unexpected turn when Gideon shares his personal story, and how he overcame the idea of self-centeredness to build a brand and a business built on service. Through sharing his unconscious drive to help others, he gives advice on how we can shift our focus from ourselves to others, and in turn create worthwhile content.      LINKS   Gideon Shelwick on LinkedIn splasheo.com/elyse  First 4 Videos Free