37. If your mission stops at what's inside the package, you're missing the bigger responsibility—and the bigger opportunity. Packaging and climate strategy are no longer optional in CPG.

In this powerful conversation with Lara Dickinson, co-founder of OSC2 and leader of The Climate Collaborative, we unpack how mission-driven brands can work together to build regenerative business models. From compostable packaging innovation to climate commitments across 220+ companies, Lara shares how collaboration—not competition—accelerates progress.

We discuss why packaging is the Achilles' heel of natural brands, how OSC2 brings CEOs and departments together to mastermind hard problems, and how small brands can leverage climate action to strengthen retailer relationships and consumer loyalty.

If you want to future-proof your brand, attract values-driven shoppers, and earn a stronger seat at the retail table, this episode is your roadmap.

Learn how to build a unified, retail-ready selling story that aligns purpose with profitable growth. Then explore additional episodes to deepen your category leadership strategy.

Get instant access on the show webpage: RetailSolved.com/session37