Joe and Tom welcome Sandrine Nzeukou, Founder of Playbook. Sandrine speaks about her background in sports and her success in basketball and how it led to her current status as an entrepreneur in sports. She also talks about the size and scope of BAL, and the status of their league. Sandrine expands on the growth and education side of sports in Africa and what that looks like. She also speaks about using media as a platform to promote her brand and her message. Sandrine also speaks about the process of understanding each country in Africa for bringing in investors and the impact of sports tech. She also speaks about playing to your strengths and offers career advice. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 




 

Links:
https://www.linkedin.com/in/sandrine-nzeukou/?originalSubdomain=ke

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