In this Episode of Unleashed, I chat with Surbhee Grover. Surbhee is the consultant who runs the firm Steel and Graffiti, she has also recently launched a personal care brand love,Indus.com; and today we discuss the whole process of creating a brand from product formulation to promotion.

Key points include:

05:58: Evolving past the concept

10:18: The market research journey

12:34: Product formulation

17:54: Dealing with intellectual property rights

20:57: Cost of development

32:34: Developing the brand identity

You can learn more about love,indus on the website, Instagram, or Facebook page, and you can connect with Surbhee on LinkedIn.

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com.