This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Yesway is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year in 2021.

Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas featuring one of the leading marketers in U.S. convenience retail, Derek Gaskins, Chief Marketing Officer of Yesway.

Derek shares the exciting challenge of keeping customers loyal while acquiring new stores with products that customers love, and building a leading retail brand that combines the best of them all.

He also explains how Yesway have embraced loyalty at the heart of their business, and how they are leveraging their award-winning “Yesway Rewards” program to support their ambitious growth.

Hosted by Tom Peace

Show Notes:

1) ⁠Yesway⁠

2) Derek Gaskins⁠

3) Yesway Rewards

4) #204: Loyalty Lessons from "USA Convenience Chain of the Year" - Yesway