You don't have to spend a ton of money to garner attention. In this interview, Stu Heinecke and I discuss great contact marketing campaigns centered around items ranging from a block of wood, a cupcake, and even a full-page ad in the Wall Street Journal, we look at what the movies Hitch and Contact can teach us about contact marketing, and we discuss one specific campaign that had a 35,000 times return on investment.

 

Get your own copy of Stu Heinecke's excellent book Get the Meeting!: An Illustrative Contact Marketing Playbook.

 

For additional show notes, visit ShaunTabatt.com/383.

 

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.