In this episode, Adam sits down with Mike Testa, President and CEO of Visit Sacramento, to explore how a challenger destination can evolve into a national tourism leader. Mike reveals how Sacramento transitioned from a convention-reliant city into a vibrant, multifaceted destination through bold strategic moves—like establishing the first Tourism Improvement District, launching nationally recognized music festivals, and claiming its title as America’s Farm-to-Fork Capital. This episode unpacks how strong leadership, stakeholder engagement, and a refusal to settle for the status quo can reposition a city, elevate community pride, and drive long-term tourism growth.

Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠!

The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.