The winds of change began blowing with Oregon football in the ’90s. Iconic new uniforms. Upgraded, functional facilities. And winning football at a historic level. Mike Bellotti helped steer the Ducks onto the national stage and watched the Oregon brand go from a regional identity to sweeping the nation and world by storm with innovation and a futuristic look. It helped that Bellotti was also putting a winning product on the field. Double-digit win seasons. Conference championships. Heisman Trophy candidates. But more important than anything was the mindset change of the program. Gone were the goals of just going to bowl games or competing for a conference title. The Ducks now wanted to make their mark across the entire college football landscape.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.