Let's Talk Loyalty

#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation


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Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group.  Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable. 

Its loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.

Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards.  This team underpins everything driven for a future customer narrative of this extremely impressive retail group.

Hosted by Amanda Cromhout.

 

Show Notes:

1) Fionna Ronnie


2) The Foschini Group


3) TFG Rewards

...more
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Let's Talk LoyaltyBy Paula Thomas

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