This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group. Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable.

Its loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.

Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards. This team underpins everything driven for a future customer narrative of this extremely impressive retail group.

Hosted by Amanda Cromhout.

Show Notes:

1) Fionna Ronnie

2) The Foschini Group

3) TFG Rewards