This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group. Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable.

Its loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.

Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards. This team underpins everything driven for a future customer narrative of this extremely impressive retail group.

Hosted by Amanda Cromhout.

Show Notes:

1) Fionna Ronnie

2) The Foschini Group

3) TFG Rewards