Joe and Tom welcome Scott Lewis, Vice President of Business Intelligence at NYCFC and Faculty Member at Columbia. Scott talks about his current role at NYCFC, the history of business intelligence in sports, and their purpose at sports organizations. He also speaks about what this department looks like for different teams. Scott also discusses the difference between first, second, and third-party data and how various sports properties evaluate it. Additionally, Scott talks about the dedication of NYCFC’s fandom. He also talks about ROI and how his department evaluates data from multiple departments to generate proper measurements. Scott also talks about how team success and AI impact his department. He also talks about his passion for teaching. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.



 

Links: 

https://www.linkedin.com/in/scott-lewis-1a55b02/






Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

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