In this episode of LashCast, Cathy White, the owner of The Lash Co, joins us to talk about the vital role events play in growing a lash business and building a loyal community. Cathy shares how she created a fan base in Southern California during the challenges of 2020, using the power of live events to connect with her audience. She emphasizes the importance of good energy and the impact it can have on sales at events like LashCon and other trade shows. Cathy also provides valuable tips on how to maximize sales at events, including how lash artists can stand out at trade shows. Finally, we dive into advice for lash artists looking to get noticed by event organizers and land speaking opportunities. This episode is a must-listen for anyone looking to leverage events for business growth in the lash industry.

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