The wellness movement has gone global — and few companies embody that expansion better than iHerb. CEO Emun Zabihi explores how they’re transforming the way consumers access supplements and natural products worldwide. From humble beginnings in a Pasadena apartment to serving millions of customers in 180 countries, iHerb’s journey is a story of innovation, accessibility, and trust in an increasingly crowded marketplace. 

(00:00:00) The rise of the trillion-dollar wellness economy

(00:08:57) Trends shaping the supplement industry

(00:13:25) Global reach and the fight against counterfeits

(00:18:35) The future of wellness and lessons in leadership

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Resources:

• Website: iherb.com

• Emun Zabihi on LinkedIn: linkedin.com/in/emun-zabihi

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• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

• 389: Purpose-driven retail: Stories of impact from leading brands