Annie Scranton is the founder and president of Pace Public Relations; she has been a producer at the CBNC, an assistant booker at Fox News, a booking producer on Good Morning America with ABC News, and has a Masters in Public Relations. In this episode, Annie shares her experience and knowledge in public relations.

Annie can be reached through https://www.linkedin.com/in/anniescranton or her company website http://www.pacepublicrelations.com

Key points include:

10:00: Becoming a known expert

17:19: Tips on being picked up by a reporter

23:05: Objectives and process of working with a PR agency

32:22: ROI on working with a PR agency

36:03: How to find and select a PR agency

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com.