Retail’s Big Show has long been the industry’s can’t-miss gathering.In this episode of Retail Gets Real, we get an inside look at what’s ahead for NRF 2026, straight from the leaders who bring the event to life. We’re joined by Susan Newman, senior vice president of event strategy at the National Retail Federation; Jill Dvorak, senior vice president of content; and Scot Case, vice president of corporate social responsibility and sustainability and executive director of NRF’s Center for Retail Sustainability, to preview what attendees can expect at the retail industry’s most influential event.

(00:00:00) What “The next now” means for retail

(00:04:42) Inside the NRF Expo experience

(00:07:03) Keynotes, AI and must-see content

(00:10:20) Networking, celebrations, and shared experiences

(00:11:29) Introducing NRF Rev and the circular economy

(00:13:27) Insider tips for navigating Retail’s Big Show

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Get ready for Retail’s Big Show in NYC

• Learn more about the all new NRF Rev

• Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

• 371: NRF 2025 preview: Big things are coming to Retail’s Big Show

• 375: Tech, trade and taxes: What’s impacting retail in 2025