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During a pre-sale call for my consulting service, a client asked me if I did content marketing “campaigns.”

Now there are PPC campaigns, impression campaigns, and even some podcasting could be looked at as a campaign — but not your overall content marketing.

Here’s why: If you’re looking at content creation as as this thing you “do” and not an expression of yourself or the company, the passion isn’t there and you’re just flipping switches. Content has to be compelling, informative and most of all authentic. You can’t just bust out a stencil and trace the lines to create your blog post — if you did everyone would be pumping out the same thing.

Content Marketing for Entrepreneurs

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The best time to create content is right when you start that next big idea. I’m not just talking about the blogging daily, I’m talking about publishing content on various channels — start your a media empire. 

“But I’m not ready for marketing!” you shout.

That’s, ok, in fact it’s perfect! So, many of you have heard of the lean startup methodology, start with something that solves this small problem and get it into the hands of others as quickly as possible. This production line validates the business and the product with a niche market or case study.

You can validate your idea with content marketing before you even begin to put sweat equity into coding.

Validate your idea with a blog post

Recently, I posted about the bene...