For most people, ice cream is an edible treat. For Victoria Lai, it’s a passion and a business. On this episode of Retail Gets Real, co-hosts Bill Thorne and Tony Fontana sit down with the owner and founder of Ice Cream Jubilee, a Washington, D.C., company that has been on more than one list of top ice cream shops in America. Lai shares her experiences developing unique ice cream flavors and growing her small retail business. Lai’s story starts with an enthusiastic headfirst dive into the world of food manufacturing and retail. We hear how her brand’s growth has coincided with the development of her shop’s D.C. neighborhood, and what she’s learned about expansion, customer satisfaction and the importance of social media.