RevOps Lab

#4 How RevOps can create alignment in your revenue org | Natalie Furness, Founder and CRO of RevOps Automated


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A deep dive with Natalie Furness on everything you need to build a functional RevOps org for aligning marketing, sales, and success to strengthen the Go-To-Market motion.

What you’ll learn in this episode:

  • How to achieve alignment between sales, marketing, and customer success

  • Why alignment is so hard to achieve

  • How to build a RevOps org that has an impact across the company

  • What traits are most useful as a RevOps generalist

  • You can find more information about Natalie Furness here:

    https://www.linkedin.com/in/nataliefurness/ 

    https://www.revopsautomated.com/


    Marker:

    (00:00:00) Introduction

    (00:06:29) How to achieve alignment

    (00:11:48) The CRO owns everything end-to-end

    (00:14:31) Reporting to stakeholders and why it matters

    (00:23:44) Autonomous and remote working teams

    (00:29:53) What advice would you give yourself when starting your career again?



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