The Revenue Formula

4 signs you're losing product-market fit


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Even in good times, you're slowly falling out of PMF. Inspired by Jason Lemkin, we dive into the signs you need to watch out for, to avoid losing product-market fit.

Sure, you might have been hired after PMF was achieved - but it's still your problem, especially if you're in the go-to-market team.

In the episode, we get into:

  • (00:00) - TRF - 088 - 4 signs pmf is gone
  • (02:38) - Not just a founder issue
  • (06:09) - 1: Easy gets redefined
  • (12:00) - 2: The problem is gone
  • (17:08) - 3: Buyer behaviour change
  • (24:07) - 4: Willingness to pay

  • Shoutout to John Rougeux who captured the quote from Jason.
    ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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