4 Steps to Building a Product Strategy

This is the process I use and have taken dozens of product leaders and founders through to build their product strategy.

It’s deliberately designed to be lightweight, flexible but not a checklist.

This means there’s a lot of work that you still need to do. Rather than trying to ask you to fill-in-the-blanks like “what’s your unique value prop” or “target customer” you’re going to have to do the work to consider what inputs and decisions are important in your context.

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