1. Anticipate
   • Be clear on your goals
   • Where is the stakeholder now
   • Prepare slides and review these from the audience perspective
   • Create potentially a pre-read
2. Activate
   • Set the expectations for the meeting
   • Create a common objective depending on what the interest of the stakeholders are
3. Engage
   • Avoid too long monologues
   • Remove distractions for all participants
   • Get the participants to do something
   • Remind about your key points
   • Anticipate roadblocks and critique
4. Action
   • Clarify and ask questions
   • Get feedback
   • Amplify key messages
   • Have a specific call to actions
   • Next steps

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